Pinterest marketing strategy in 7 easy steps

Pinterest Marketing in 7 easy steps

Pinterest is an excellent platform for all kinds of businesses to market your brand, Whether you are a marketer, seller, or artist.

Pinterest would be a massive tool in the success of your blog and your business.

This massive boost in traffic ultimately increases not only your blog readers but also your email list and your potential paying customers as well.

So if that's not a good reason to use Pinterest, I'm not sure what is.

In this article, I'll share with you my strategy on how to use Pinterest for your business.

So let's get started.

Step 1: Create Pins

The first thing you need to do is to create pins for all of your blog posts, freebies, courses, et cetera. Everything that exists on your website can have a pin associated with it.

When creating pins, you need to keep them descriptive and straightforward. The text you add to your pins should clearly communicate what the user will find when they click on it.

And the best-performing pins are vertical, with the typical size 1000x1500 pixels, and you can easily create pins using free services like Canva or various Adobe products like Illustrator or Photoshop.

If you don't want to do this task on your own, you can simply hire someone from Fiverr or Upwork.

Step 2: Join Community Boards

Group boards are the ultimate key to your success on Pinterest.

Without them, it can take you a long time to create up your own public and generate significant traffic.

So what is a group board?

Group board, just like it sounds, it's a board that has multiple admins allow several users to pin content on the same board. Often these boards have more followers and a much broader reach than your board would have.

So to join group boards, you're first going to have to locate some. So you can do this by searching for a topic on Pinterest, selecting the board's filter, and looking for the group board.

Open up the board and take a look at the board's description. This is usually where you will find guidelines on how to join the group board.

Frequently you'll need to email the board owner or leave a comment on a recent pin. You want to make sure you follow the instructions to a T because if you miss something, you can jeopardize your chance of approval.

Pinterest has also recently added a request to join button, so if you see that in any of your group boards, make sure you click it as well.

So take some time to gather as many group boards as possible and request to join, some you will get approved for, others you won't, so it's better to target as many groups as possible in hopes that you'll end up in a handful of good ones.

An additional way to find group boards is through a site called simply type in the topic of your choice, make sure you're specific. Pingroupie will generate a list of group boards with a variety of interesting statistics.

From here, you can access the group and then request to join.

Step 3: Pin Other's contents Also

Of course, we want only to pin our own content, but we can't when it comes to Pinterest.

If you pin a variety of contents from various websites, the Pinterest algorithm will most likely favor your account.

Also, board owners and visitors will see you aren't just self-promoting and will be more likely to add you to the group boards or follow your page.

So you'll be posting 70% of your content and 30% other websites content. This number is not a strict rule but it's a reasonable ratio.

This thumb rule is the key because you keep your content fresh and interesting so that your readers can continue reading.

Instead of just pinning your own content, pin your business-related content, interesting photos or quotes, and mixing with your products and posts.

Create separate boards that will cover the interests of your targeted consumer. It will also allow you to showcase your best products alongside them.

Step 4: Optimize your Account and Pins

Just like any search engine optimization, Pinterest gives you several options to fill your pins with your niche keywords.

But, you don't need to fill the description with tons of keywords that you couldn't generally use as part of a sentence or paragraph.

Instead, you need to make sure that your pin title focuses on its target keywords and that you also include this keyword and few other secondary keywords inside your pin description so that users and the Pinterest algorithm know what it is about immediately.

Start using rich pins.

Rich pins pull extra data from your link and include it within the pin, such as the price, ingredients from a recipe, or an excerpt from your blog posts. This makes your pins more complete and compelling to click.

You can also optimize your account by switching to a business profile. This allows you to access in-app analytics and create paid pins for advertising purposes.

Next, you want to optimize your pins captions by including searchable keywords and calls to action that encourage users to click.

Selecting keywords can be tricky, so I suggest watching the separate video I made on that here.

Step 5: Encourage Others to Pin your Content

From your website, so you want to make sure that if someone reads one of your blogs and they love it, that they can then pin it to Pinterest as well.

So having others to pin your pins is going to be viral generate so many visitors to your content.

To do this, make sure you have social sharing buttons on every blog post.

If you're using WordPress or any other platform, there are many plugins that you can add to help you with this.

You'll also need to install the official Pinterest save button to your website, so whenever someone hovers over an image, a small share button will appear, and that lets them pin your content on the fly.

You need to comment and share other people's pins. If you're not commenting and engaging on other boards, you're not going to be improving your follower account. So when you add new pins or new content on your boards, they're not going to do well.

So don't forget to engage in the community.

Step 6: Track your traffic with Pinterest and Google analytics

When it comes to business, measuring your efforts and tracking every metric you can, is the most important part to be able to grow and scale.

By using both the Pinterest analytics platform and your Google Analytics, you can see exactly which pins generate the most traffic to your site.

So, you can double down by pinning them more often or using them into a paid pin.

If you've identified pins that haven't brought you any traffic, you can consider changing the design, improving the clarity of the text, rewriting your description, or merely repinning them to brand new boards.

Step 7: Schedule out fresh pins

The last step for our Pinterest marketing strategy is to share new content on Pinterest continuously.

You can do this manually, but who has time to go on Pinterest every day to share fresh content.

That's why I prefer to use a Pinterest management tool like Tailwind that allows you to schedule your pins in advance as well as make a calendar for your visual content across on Instagram also.

Tailwind can allow you to schedule hundreds of pins to automatically push them out at any time you choose in just a few minutes.

Once you're inside Tailwind, you can upload all your newly designed pins, add captions, and schedule them to be automatically posted to the group boards you're a part of.

Tailwind will recommend how often you should pin per day, the exact time slots a pin will perform best at, and they even repin or loop your best-performing pins for you, so they keep getting shared and you keep getting traffic.

On top of that, you'll get detailed analytics about how your page is performing, your daily, weekly, and monthly impressions and fluctuations in your following, among many other statistics.

And this is how you can improve the quality of your profile, furthering the possibility that Pinterest will share your pins in search results.


To conclude, by following these steps, you can significantly increase the volume of targeted traffic to your website, which will ultimately increase your email list subscribers, social followers, and even paying clients.

So never miss a pin for each new piece of content, and always search other community boards to join because they are what give this strategy the most value.

Finally, I would love to know what I have missed. Share your views and comments in the box below.

Feel free to drop me a line or ask any questions in the comments below!