Step by Step Guide: How to create quality content for your blog

How to write good blog post

I have created this step-by-step guide from my experiences to teach you how to create quality content for your blog,

Blogging is something that takes a lot of dedication. However, to make the task less difficult, I have created this guide from my experiences to teach you step by step how to create quality content for your blog. So without additional ado... let's get started!

Easy steps to write a successful blog post

  1. Step 1: Start by understanding your audience
  2. Step 2: Now yes, choose the topic
  3. Step 3: Search keywords (trust me, don't skip this step)
  4. Step 4: Select a title to get started
  5. Step 5: Do not start writing before you prepare the structure
  6. Step 6: Write with your audience in mind
  7. Step 7: Take care of the post's SEO
  8. Step 8: Check (even if you're lazy)
  9. Step 9: Post on social media and measure

Step 1: Start by understanding your audience

You may think that the first step when writing an article for your blog is to choose the topic. However, this implies having previously selected and researched the people to whom you will target your content.

And why is it so important to stop at this step? Because if you skip it, you will probably write something that doesn't interest anyone. Or what is just as bad (especially for business), you will create content for someone who is not your target audience.

Your research at this point should be aimed at discovering what they need, what are their interests, their concerns, their problems... For this, the creation of buyer personas can help you with this task.

And once you are clear about all this...

Step 2: Now yes, choose the topic

This is the time to generate ideas. These are my recommendations:

  • Always keep your buyer persona in mind.
  • If you've been blogging for a while, find out what kind of content generates the most interest.
  • Research the comments users make at the end of articles. With this, you will know what topics attract the most, what are the most frequent questions/problems, what they would like to continue learning about… In short, topics may come up that perhaps would not have occurred to you otherwise. Also, you don't have to limit yourself to just exploring the comments on your own blog. But it is also useful that you look in blogs similar to yours, and even forums.
  • Explore what content is already circulating on the Internet.
  • Ask your audience directly what they would like to read.
  • You can also take some ideas from Google Trends.

Finally, remember that...

"Your audience identifies the topic"

 Step 3: Search keywords (trust me, don't skip this step)

And I say you this, to avoid what happened to me in my beginnings. It turns out that I put all my effort into writing several articles that no one read. And all for the keywords. Not because I ignored them, but because I didn't do a good search and selection.

So from my experience, here are my tips.

When you have decided what topic to write about. Do a search and keyword selection, based on the search terms used by your audience. For this work you can use the following tools:

  • Google Instant: which are the results that appear while you type in the google search engine. This will give you ideas about what terms that users use to search.
  • Google related searches: which are the terms that appear at the bottom of the google results page and which are related to the ones we have searched for. As with Google Instant, you will be able to discover other keyword variants.
  • An alternative to paid platforms such as Semrush can be the Google AdWords keyword planner or the KW Finder tool, where you can measure the number of monthly searches and the difficulty of a specific keyword. Also, it will help you get new ideas of keywords to use.

Pay attention to the two metrics mentioned (searches and difficulty) because if you opt for a term with very few searches per month and/or with a very high difficulty, you will hardly be able to attract web traffic.

And one last observation...

It may happen that after doing keyword research, you find that the topic you were planning to write about does not have monthly searches. Therefore, you will have to go back to the previous step (choose the topic) so as not to fall into the error of generating content that nobody is looking for.

If everything is correct, you can move on to the following!

Step 4: Select a title to get started

  • The title that you specify before writing your article does not have to be the final one. The idea is that, to start, you select a working title to guide your writing. And after the article is finished, set the final title that perfectly suits your content.
  • Some considerations about the title:
  • It should not exceed 69 characters, to avoid being cut off in Google search results.
  • It must contain the main keyword.
  • It must be adjusted to the content of the post, without exceeding the expectations of the reader. This topic is important, and it has more implications than it may seem. Because if a user clicks on the article (because he found the headline attractive) and leaves the page quickly (because it was not what he expected), the bounce rate rises. And therefore, the SEO of the web
  • It must be attractive so that it catches the user's attention and encourages them to click on the article.

Step 5: Do not start writing before you prepare the structure

Assuming that you have already documented yourself on the subject you are going to talk about, do not start writing like crazy and as you come up with ideas as you go. You should make a previous script.

First establish the titles H1, H2, H3... that organize the content of your post, taking into account the keywords you have selected. And once you have this structure, write in a draft the ideas you want to express in each section. So when you have all this, the writing will be much easier and more precise, so now you just have to fill in each section.

Step 6: Write with your audience in mind

Now it's time to write!

My advice is that you start with the body of the content and save the introduction until the end.

Always think about who you are talking to and try to put yourself in their shoes. In this way, you will be able to hook the reader and generate interest in your blog. In this sense, the stories and your own experiences work very well. Likewise, the examples are also quite attractive, since it is the way to better understand certain concepts.

And finally, make reading easier by using:

  • Short sentences and paragraphs.
  • Connectors to link the phrases.
  • Bold to highlight.
  • Simple and common vocabulary for your audience.
  • And visual material (images, videos, infographics, presentations...) that reinforces the text and makes reading more user-friendly.

Step 7: Take care of the post's SEO

These are some of the most relevant considerations that you should take into account regarding SEO positioning:

  • Shorten the post URL. In other words, don't let the URL automatically generated from the title. Customize it and remove strange numbers, prepositions, and characters.
  • Incorporate external links (to relevant sources) and internal links (to other pages on your website).
  • Include keywords in your titles.
  • Optimize images and add ALT tags with your keywords.
  • Add the meta description (no more than 150 characters). You must be creative in your writing since a user can see beforehand if your article is interesting or not by reading the meta description that appears in the search results. As for the keywords, you don't need to include it since it doesn't affect SEO. Although it's recommended, since the keywords that the user searches are highlighted in bold, which appeals more to their attention.

Step 8: Check (even if you're lazy)

The post is not finished if it has not been reviewed. It's a task that is usually little liked. But it's important if you want to create high-quality content.

When you finish writing your article, let it rest. You will see that, when you pick it up again to review it, you find one or two errors (no matter how small). Another good idea is to ask someone to read it, which will allow you to have another point of view, and round out and finish your article.

Step 9: Post on social media and measure

Finally and very briefly, don't waste social media to spread this content that has so much work.

Also, measure its impact and see what works best and how you can continue to improve your blog posts.

And so far, the step-by-step guide to creating great blog content is coming to the end.

I hope it has helped you and that you can put these tips into practice.

If you have any tips you want to share, write a comment. I would love to learn something new or answer your questions!

Feel free to drop me a line or ask any questions in the comments below!