Affiliate marketing: the step-by-step guide to get started

Start  an Affiliate Marketing Business

Affiliate marketing is one of the best and easy ways to make money online. Through this step-by-step guide, I'm going to share with you the easiest way to get started and make money.

Many people ask how they can get started with Affiliate Marketing Business? How can they start making money at no charge? Or how they can start seeing results fast?

One of the best reasons for starting with this marketing business is that you can do this tomorrow and start seeing money coming in next week with zero dollars. Yes, there's - in most cases - no overhead cost or maybe sometimes minimal overhead cost.

You don't need to buy a thousand dollar online course to learn how to do this, follow this step-by-step guide, and you can find all you need.

What is affiliate marketing?

Affiliate marketing is when promoting a product that you like for a company or a person who sells this particular product. You recommend this product to your audience (customer), and then the vendor gives you a part of the profit for each sale you make, they give you what's called a commission on each sale, so they might say okay if you promote this product for us we'll give you a 30% commission, and we keep 70%.

The affiliate may either be a person or a company that promotes the vendor's product to potential consumers and convince them that it is useful or helpful for them and persuades them to buy the product. If the customer ends up purchasing this product, the affiliate will earn his part of the earnings.

Affiliates often have a particular audience which they are selling to, usually adhering to the interests of that audience. They create a niche or personal brand to attract the most likely consumers to act on the promotion.

How much can you make with an affiliate marketing business?

Honestly, the profit you can earn can widely vary between zero and millions. Your revenue will be directly related to the type of deals you offer, how much traffic you get to the platform, and the knowledge of other online marketing skills such as email marketing and SEO.

According to Statista rapport, the affiliate marketing industry is growing steadily, and spending on affiliate marketing in the U.S. is expected to hit $8.2 billion by 2022. This is up considerably from $5.4bn in 2017 and $1.6bn in 2010.

Affiliate marketing spending in the United States from 2010 to 2022

Another report from VigLink gives a closer look at how much affiliate marketers earn from a sales partner. 9% of publishers earned more than $50,000 in affiliate revenue in 2016, according to the survey. 65% of merchants said they were making from this business of their annual revenues between 5% and 20%. The study also showed a relation between experience and profits. Of the most income merchants, 60% had been active in affiliate marketing for five years or more.

State of Affiliate Marketing Survey

The most significant advantage of this marketing business is that when the autopilot is operational, you can more or less earn revenue. All you need is constant traffic through your website or your channel, whatever you choose.

But life isn't always rosy, there are also disadvantages, which have to be taken into consideration :

  • If an affiliate program changes its terms, this could directly impact your profits.
  • Becoming an affiliate for the wrong product may also create problems.
  • If your blog or website audience doesn't feel compelled to purchase their goods or services, you won't earn money.
  • You will also have to face fierce competition from many other marketers promoting the same products.

How to pick a niche for affiliate marketing

Pick a niche just because you like it, isn't a good idea. Imagine you spend a lot of time and effort building an affiliate website about a niche that you love only to find that there aren't many profitable products you can promote.

If you like your niche, it's an excellent thing, but you also have to know that it's going to make you profits. So that's where you should start, find a niche or a topic that is stuffed with profitable products, so you know you can make money there - But it's always more comfortable if you like your niche as well.

Having at least some interest in your niche will also make it easier for you to understand your future audience, to create better content, and be more creative. This will be helpful when you're trying to market your site and your products, and you notice that when you make a considerable increase in revenue.

So if it doesn't want to go ahead with a niche you've come up with, try trying again to see if there's something you would like more. There will always be more than one option.

Common types of Affiliate Marketing Channels

The majority of affiliates share similar practices to ensure the engagement and receptivity of their audience to buy promoted products. But not all marketers promote in the same way their products. There are several different marketing channels that they can exploit.


An influencer is an individual who has the power to influence the buying decisions of an audience. They have already a large public, so they can easily guide customers to the products of the seller through social media posts, blogs, and other contacts with their followers. After this, the influencers earn a share of their income.


Bloggers succeed in increased conversions of a seller as they are capable of putting them in search engine queries organically. The blogger tests the product or service and then writes a detailed analysis that promotes the brand and drives traffic back to the seller's website.
The blogger is awarded for his impact on the reputation of the product and his contribution to increasing sales.

Microsites can be built and monetized to earn significant sales. Such pages are listed on a partner website or the sponsored search engine lists. These are isolated and distinct from the leading site of the company. By offering a more oriented and appropriate content for a particular audience, microsites contribute to more sales because of their quick and straightforward call to action.

Email marketing

Email marketing is still a source of profits. Many affiliates have email lists to promote the seller's products, they use email newsletters, which include hyperlinks to products and earn a commission if a consumer purchases a product.
Another method is for the affiliates to compile an email list over time. They use different strategies to collect en masse emails and send out emails regarding the products they promote.

Large media websites

These sites are always designed to create a massive traffic volume, focused on creating an audience in millions. Via the use of banners and contextual referral links, these websites promote products to their broad public. This approach offers superior exposure and increases sales rates, resulting in top-notch seller and affiliate income.

How to Promote a product

Now that you have a good taste of what affiliate marketing is, and If you have decided what products you want to promote. So you need to know how to promote them properly, does it?

There are a lot of different options on how you can build traffic and get people to your link. You can maybe create a blog and start promoting your product, use Instagram, or a Youtube channel maybe do this is through Twitter or build up an email list.

Somehow it would be best if you found a way to gain traffic for your links, so you really need to start gaining an audience to start promoting these products.

So get ready! In this part, we will examine some of the simplest and most effective ways to promote a product.

Include affiliate links in your blog posts

One of the most common ways to make money blogging is to include referral links into blog posts, and writing a blog post about what you want to promote is useful to increase conversions.
Writing a blog post gives you the ability to describe in-depth what the product is about. And you can also share your own experiences with the product that can help you emotionally communicate with your readers.

You could include the referral links into your blog posts in different ways as a product review, recommendation, an additional resource or reference, or personal experience. Just make sure that you write SEO friendly blog posts to increase your chances of getting more traffic through search engines.

Email marketing

When applicable, include the affiliate links in your email newsletters. This may sound a little obvious, but including your affiliate links in your email newsletters helps you to explain to your audience what the product is all about and how it will help them.

Depending on the relationship you have developed with your audience, email referral links may have a high conversion rate than blog post links. Through your email, you get to interact and establish a one-on-one connection with them.

Once there is trust, you have higher chances that your subscribers purchase what you have to sell than someone who has just arrived on a random blog post. Plus, instead of making your readers go to you by reading your blog post, you're going to them by email marketing. Often, this is a bit more convenient.

Affiliate marketing and email marketing go harmoniously. So make sure you're building an email list, too.

Pinterest marketing

Since it's a visual search engine and Pinterest users are searching for useful and inspirational products, this platform becomes a perfect place for marketers to share products and services that they believe in, so sharing affiliate links on Pinterest is a good idea.

Now that Pinterest has removed the ban of using referral links, you are free to share as many affiliate pins to your Pinterest boards as you wish. The trick is to prepare your profile and add those pins strategically, so you're making money and not be disturbing or losing your fans.

You just need to optimize your Pinterest profile and boards to support affiliate pins, add referral links correctly, and increase traffic to boards that have affiliate pins.

Include referral links in your freebies, courses, and eBooks

Sharing freebies with your affiliate links is a perfect way to earn an affiliate commission. Affiliate links are easier to include in content-based freebies such as free eBooks, email challenges, and tutorials.
You can also provide links to your affiliates through a printable or a checklist. A simple way to do this is by adding a cover page to the printable where you can briefly describe the product.

When it's applicable, include your referral links in your eBooks or courses, this is another type of native advertisement. Free courses or eBooks are an excellent way of offering value, building your list, and inserting links when the customer takes the course and find it beneficial.

For any products that you recommend using as your favorite products or service related to the topic of the course, you may include your affiliate links. And it will be easy for you to become an affiliate for products that compliments your content and gain a commission when people sign up!

And it doesn't feel forced either, because the solution they look for is within your course.

The good thing about using banners with nicely designed graphics and animation is that they can attract users' attention, which encourages them to look or even click on the banner.

It's best if you're using an animated banner, you can search for those who have just a few slides with a strong call to action.

Social media marketing

Social media is considered to be the most popular place to promote affiliate links. It's as simple that you can start it right now. All you need is choosing your social media platform (Facebook, Twitter, Youtube, etc.). Build your audience, become a smart influencer, and then promote your referral links by using simple links, images, or videos on your social media platform.

Be helpful to your audience, don't just pasting your affiliate link and running, make sure that including an honest and heartfelt comment before you offer your referral link. Recommend an affiliate product or service with a sincere comment is usually results in higher conversions.


Podcasting is one of the perfect ways to generate income with affiliate marketing. With a large engaged audience, it may represent an excellent opportunity for affiliate marketers.

If you are hosting your podcast and don't want to fill it with unauthentic ads, propose services and products that you already use. Tell your story with a product that you have used is an excellent alternative to make the affiliate promotion more organic. It's more honest about promoting products that you are already using as opposed to marketing a product or service that you have never used or maybe once.


Make a video of a product and showing its visual aspects can really sell it quickly to your audience, talking and showing them how to use it can go a ways away. Reviews and demonstrations are an advantage to your audience, as they illustrate how you use the product to see it for themselves.
The best part is anyone can release a video, maybe on your computer, your camera, and even on your mobile. Just be honest and helpful, video quality does not matter.

Some last tips

You will make many affiliate sales in no time if you go along with the above strategies, and before you start in affiliate marketing, I have a few more tips for you to boost your chances even further.

Affiliate links are generally long and pretty ugly, often goes to a secondary domain, and it's pretty clear that they're an affiliate. So try to choose a tool that makes your links look much more friendly, like the Wordpress plug-in Pretty Link.

Maintain good relations with an Affiliate Manager

Affiliate managers exist in most affiliate programs of important products or services. Whose primary function is to help you achieve more sales. You can prove to them that you have some skill, and do your best to get them on the phone before you start making any big promotions.
They' can be able to give you good ideas of what works, what doesn't, and possibly even boost your commissions.


Making passive income is a purely achievable reality. Sure, but it's not as easy as well, but you can certainly do it with a little knowledge and patience, and even turn it into an online business. Once you gained a respectable audience, affiliate marketing is one of the most reliable ways to make money.

The best news is that getting started is pretty easy. In this post, all steps you need to start an affiliate marketing business are illustrated. Identify simply the one major thing that everyone in your audience needs to achieve their goals and start there.

Be frank, and be honest, foster the trust readers put in you, and all of your efforts will pay off when affiliate commissions flow into your bank account, just be patient.

Feel free to drop me a line or ask any questions in the comments below!